The front end will consist of a simple javaScript snippet that will collect the user逞ｴ IP address and pass it to a PHP page that will process handle the logical conditions. The PHP page will query the database with the users IP along with the position ID and client ID provided by the javaScript. The database will translate the user逞ｴ IP into a zipcode location and will return the creative associated to the store location nearest the visitor逞ｴ zipcode. The PHP page will return the creative information to the javaScript which will then in turn display the creative. System will record statistics on display and click data and allow for reporting based on time periods, locations, & creatives.